RANGE ROVER MARKS 50 YEARS OF ALL-TERRAIN INNOVATION AND LUXURY WITH EXCLUSIVE NEW LIMITED EDITION


  • The Original: Range Rover was the original luxury 4x4; half a century after it made its global debut, it remains the benchmark for design, refinement and engineering innovation

  • Family of SUVs: Now 50 years on, the original luxury 4x4 has evolved into one of the world’s most desirable family of SUVs – Range Rover Evoque, Range Rover Velar and Range Rover Sport

  • Special Edition: Range Rover celebrates half a century of design and engineering excellence with a special edition Range Rover Fifty model

  • Celebratory Model: Limited to 1,970 units globally to mark the 1970 birth year of this iconic model, options include three heritage colors from Land Rover Special Vehicle Operations

  • Evolution of the Range Rover: Watch the evolution of the Range Rover here


(MAHWAH, N.J.) – June 16, 2020 – Range Rover today celebrates 50 years of pioneering innovation, refinement and all-terrain capability with the introduction of the new Range Rover Fifty.

The original luxury SUV has defined the market since June 17, 1970 and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles. Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs.

Over its 50 year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent four wheel drive (4WD) system when it was launched, and in 1989 was the world's first 4x4 to be fitted with ABS anti-lock brakes. Later in 1992 it became the world's first 4x4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension – ensuring the refined driving feel Range Rover is famous for, both on and off-road. In 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminum lightweight construction, making it lighter, stronger and more efficient.

It has crossed the notoriously impassable ‘Darién Gap,’ was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even won the Paris-Dakar rally – twice. No other vehicle combines the levels of luxury, comfort and sophistication with off-road capability and on-road performance like Range Rover.

With its clamshell hood, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original. In its golden anniversary year it is now the most connected, luxurious and capable yet. To celebrate 50 years of a motoring icon, the limited-run Range Rover Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.

Building on the luxuriously appointed Autobiography, the Range Rover Fifty features a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs. The badging features a ‘Fifty’ script created personally by Prof Gerry McGovern OBE, Land Rover Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” center console commissioning plaque, headrests, dashboard and illuminated treadplates.

“In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring,” said Prof Gerry McGovern OBE, Land Rover Chief Creative Officer. “Its unique and pioneering sensibilities together with an unrivalled engineering approach have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970.”

The Range Rover Fifty will be available in both standard and long wheelbase body designs with customers able to choose from four carefully curated exterior colors; Carpathian Grey, Rosello Red, Aruba, and Santorini Black. In extremely limited numbers, Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White. For customers in North America, each example will be fitted with a 518hp 5.0-liter supercharged V8 powertrain.

Full details for the Range Rover Fifty, including pricing and specifications, will be subject to an announcement later this year, closer to the vehicle’s on-sale date.

Now in its fourth generation with over a million sold in its lifetime, the Range Rover is the ultimate expression of luxury. Its unmistakable, sophisticated design and all-terrain capability has ensured the Range Rover is as revered today as it was in 1970.

THE RANGE ROVER FAMILY After three decades as a leader in the luxury SUV sector, the Range Rover became a family in 2005 with the launch of the Range Rover Sport, a vehicle which combines the luxury and capability of the larger Range Rover with a sporty and engaging driving character. In 2010, the compact Range Rover Evoque made its debut, aimed at a younger and more urban customer base. In 2017, the family grew once again with the introduction of the Range Rover Velar, filling the space between the Range Rover Sport and Range Rover Evoque. Taking its name from the first Range Rover prototypes, the Range Rover Velar broadened the Range Rover portfolio with a statement reductionist design and a technology-rich interior.

RANGE ROVER HISTORICAL OVERVIEW Today marks 50 years since the first Range Rover was revealed, but the story goes back even further. During the mid-1960s, in a bid to revolutionize the growing 4x4 leisure market, the Rover car company's engineering chief for new vehicle projects, Charles Spencer 'Spen' King (nephew of the founders of Land Rover), hatched a plan to combine the comfort and on-road ability of a Rover sedan with the off-road ability of a Land Rover.

Development of the first 100-inch station wagon prototype began during the late 1960s, with the first model being released to critical acclaim in 1970. Its blend of ability – highway cruising, off-roading, and even towing in style and comfort – ensured its instant popularity. The original Classic model was cited as an 'exemplary work of industrial design' when it became the first vehicle to be displayed at the world renowned Louvre Museum in Paris in 1971.

The first generation Range Rover (1970-1996) was originally only available as a two door when it went on sale in 1970. During its 26 year lifespan the Classic continued to evolve with the introduction of the four-door model in 1981 and an automatic gearbox in 1982.

The second generation Range Rover known as the P38A debuted in 1994 and was instantly recognizable thanks to its familiar silhouette, floating roof, clamshell hood, practical split tailgate and continuous beltline; all of which continue to this day. The vehicle also displayed an even more luxurious interior without compromising on on-road ability and off-road capability. It also featured enhanced height-adjustable suspension as well as 4.0 and 4.6-liter V8 gasoline engines, providing greater performance than ever before.

The third generation Range Rover (2003-2012) delivered a wealth of improvements on all predecessors. Engineering innovations included a stiffer monocoque body (replacing the traditional 4x4 ladder frame) and fully independent suspension with interconnected air springs (at the time nearly all 4x4s had rigid rear axles). The interiors of these vehicles were inspired by high-end yachts, fine furniture and first class airline seats, providing more space and luxury.

In 2012, the fourth generation and most recent Range Rover debuted. It was the first SUV to feature lightweight all-aluminum construction, saving 926 lb (420kg) in weight compared to its predecessor. Featuring a wealth of new off-road innovations such as automatic Terrain Response® 2 and All-Terrain Progress Control, it has evolved to include efficient new electrified Ingenium engines, a plug-in hybrid electric version and innovative infotainment and advanced driver assistance technologies.

For the past five years the Range Rover SVAutobiography has been at the pinnacle of the model lineup, with the most powerful and refined vehicles in Range Rover history. Produced by the Land Rover brand’s Special Vehicle Operations division, customers can also choose from the Range Rover SVAutobiography and SVAutobiography Dynamic – which feature powerful 557hp V8 engines and finely crafted cabins.


Many thanks Land Rover for the text and media




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